About Us

B:U is an urban acronym meaning be yourself. Owned, operated and founded by Megan Jackson, with the vision to show others how to express their selves through B:U apparel. B:U apparel is an online store for anyone who is comfortable with being themselves. B:U apparel’s motto is empowering individuals to be themselves. Don’t conform – B:U NEVER THEM – It’s a lifestyle!


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